PUBLIC RELATIONS GRADUATE PROGRAMS

 PUBLIC RELATIONS PHD PROGRAM

Program Objectives

-The program aims to create a holistic view regarding to the public relations theories, and the philosophical and critical approaches based on communication theories, while considering ethics..

- It aims to train students who can follow and contribute to the current public relations theory, practice and research in the basis of national and international context.

- It enables the students to gain an academic depth and have the competence on  both mainstream and critical approaches.

 

- It aims to provide the students with knowledge about the research and the research methods frequently used in social sciences and communication.

-Creative and versatile thinking, different and strategic solutions for social issues while considering professional ethical values are the main objectives to be gained for students.

- It aims to provide competency for student to review both national and international literature and making valuable contribution to them.

Program Courses

- Scientific Thinking, Scientific Research and Public Relations

- Public Relations Excellence and Managerial Performance

- Public Relations and Ethics

- Theoretical Dimensions and Philosophical Basics of Public Relations

- Research Methods in Public Relations

- Critical Approaches to Public Relations

- Global Public Relations

- Reputation Management and Public Relations Philosophy

- Communication and Planning Strategies

- NGOs and Civil Society

- Health Communication

 PUBLIC RELATIONS MASTER PROGRAM

Program Objectives

-The program aims to provide education in all aspects of Public Relations, one of the basic functions of contemporary management, such as corporate communication, interpersonal communication, advertising, and research methods.

-It aims to train students who have comprehensive knowledge of  Public Relations concepts and tactics and can analyze the academic literature of the Public Relations discipline.

-It aims to convey not only general ethics but also communication and public relations ethics to students.

-It aims to integrate theory and the practice with the courses covering strategy and implementation processes of Public Relations fields, and projects.

- Creative and versatile thinking, creative and strategic solutions not only for social issues but also for the sector, while considering professional ethical values and also having competence required by the sector are the main objectives to be gained for students.

- It aims to provide students with an academic and critical perspective related to Public Relations.

- It aims to provide knowledge related to the research methods and to make the students implement the basic research methods in their studies.

- It supports students' creativity, and enables them to create successful presentations, while developing their oral and written communication skills.

- It supports students to make academic readings and interpret research data, and also aims to gain competence of students to write academic texts and research reports.

 

Program Courses

- Social Responsibility and Project Management

- Brand Management and Public Relations

- Communication Science and Public Relations

- Public Relations and Interactive Media

- Organizational Behavior and Business Management

- Corporate Communication Management

- Public Opinion and Propaganda

- Public Relations and Media Management

- Public Relations Philosophy

-  Crisis management

- Public Relations and Ethics

- Mainstream Communication Research and Public Relations

- Methodology and Research Methods 

 

PUBLIC RELATIONS Non-Thesis Program

Program Objectives

It aims to train public relations experts required by organizations, such as public institutions, commercial organizations, non-governmental organizations and similar non-profit organizations.

It aims to integrate the theory and the practice with the courses covering strategy and implementation processes of public relations fields, and projects.

It aims to provide the most up-to-date academic and professional knowledge in the field.

It aims to provide a broad vision by presenting the way and stages of public relations practice, ethical principles and professional / technical knowledge supporting by national and international examples and resources.

It aims to reveal students' abilities in strategic communication management, corporate communication activities, building corporate identity, creating corporate image, social responsibility project management, internal communication, crisis communication, and media management, and to enable its graduates to make a difference.

Public Relations, as being a interdisciplinary field, provides qualified knowledge in many fields such as sociology, social psychology, philosophy, politics, marketing, business management, and enables students to evaluate and interpret social issues.

 

It expands the students’ horizon by providing comprehensive knowledge related to scientific knowledge, scientific knowledge production and research methods.

It supports the students to be competent in a specific public relations field by providing comprehensive knowledge.

It aims to train public relations experts who can adapt to the constantly changing character of the sector within the framework of modern and postmodern period management and marketing approaches.

 Program Courses        

- Public Relations as a Synergy Generating Tool

- Public Relations Philosophy

- Public and Public Relations

- Public Relations and Media Management

- Public Relations and Brand Management

- Globalization and Identity

- Public Relations and Interactive Media

- Social Responsibility and Ethics

- Modernism, Postmodernism Debates and Public Relations

- Project Making, Problem Solving and Business Success

 

ACADEMIC AND SECTORAL CAREER OPPORTUNITIES FOR PUBLIC RELATIONS

- Graduates of Public Relations and Publicity department have the chance to work in a wide range of departments of public institutions and private sector.

- They can have the opportunity to work in a position that will meet the communication needs of almost every field, from tourism to food, from education to health.

- Graduates of Public Relations, which has administrative function, can take place directly at the management level of institutions and organizations in different fields of various sectors.

They can be employed in human resources departments, due to its activities aimed at increasing employee productivity within the framework of internal communication practices of companies.

They can work  as communication, advertising, public relations or corporate communications specialist, brand manager, and marketing communication coordinator in any organization.

Especially nowadays e-commerce is getting more widespread, they can work in e-commerce companies in order to provide the corporate confidence that e-commerce companies need, and to create a positive image as well.

They can work in companies such as advertising agency, public relations agency, media planning company or digital communication agency.

They can offer consultancy services to the brands in different fields, such as creativity, strategic planning, marketing and consumer research, media planning and purchasing or customer relationship.

They can make academic studies and t have opportunity to be an academician.

After graduation, they can have the opportunity to teach in journalism and public relations high schools and equivalent schools by taking a pedagogical formation.

 

What expect the sector and the academy from graduates?

Understanding the philosophy of public relations, using the techniques and tools effectively

Having the knowledge to build corporate identity and image, and changing perceptions into positive way

Knowing the principles of scientific research, to be competence in managings problems related to the discipline of public relations, aiming to contribute to the epistemology and practices of public relations with research

To be competence in written and verbal communication, successful in persuasion

Always believing in the power of learning and to be open to learning

Competence in Turkish language and being able to speak at least one language fluently

Knowing the nature of research, and being able to make scientific research and interpret the data.

High empathy, compatible with teamwork

Adopting proactive thinking and working style as a principle

To be closely interested in media and media professionals

High creativity

Being able to use social media actively and effectively,

To be closely interested in sector and the publications related to the sector,

Being able to observe the individual and the society as well, to grasp the hints of the society,

Critical thinking and alternative perspectives

High adaptation capacity

Being able to implement theoretical knowledge into practice in the most accurate way

Graduates who consider intercultural differences and respect different opinions are the strongest candidates for the sector.

 PUBLIC RELATIONS ACADEMIC STAFF

Prof. Dr. Cengiz Anik

Prof. Dr. Melda Cinman

Prof. Dr. Filiz Balta Peltekoğlu

Prof. Dr. Ebru Ozgen

Prof. Dr. Emel Karayel Bilbil

- Assoc. Prof. Dr. Gozde Yilmaz

- Assoc. Prof. Dr. Ayda Uzunçarşılı Soydaş

- Assoc.Prof. Dr. Dr. Ayşe Gül Soncu

- Asst. Prof. Dr. Samet Kavoğlu

- Asst. Prof. Dr. Ergün Köksoy

- Asst. Prof. Dr. Figen Algül

- Asst. Prof. Dr. Rafet Aykut Akay