ADVERTISING AND PUBLICITY GRADUATE PROGRAMS

ADVERTISING AND PUBLICITY PHD PROGRAM

Program Objectives.

Program aims to train students who can follow current understanding of advertising in the basis of both Turkey and the world, and even give them new horizons..

It supports the students to analyze and interpret advertising research and reports as a result of adopting the framework and stages of scientific research and make valuable scientific studies by considering ethical principles and academic writing rules.

It enables the student to access and make the most of national and international publications

It aims to train qualified students who can evaluate academic studies or practical implementation in the field, as critically, considering global trends while adopting local values.

It aims to train communication specialists and scientists who can understand the world of communication, technologies and society, which is constantly changing, and interpret their theoretical backgrounds on a phenomenological basis depending on the theoretical education they get, and even reveal their theoretical backgrounds.

Program Courses

- Advertising Philosophy

- Customer Behaviors in Advertising and Promotion

- Intercultural Communication and Advertising Strategies

- Corporate Identity and Corporate Image

- Political Communication and Advertising

- Brand Communication and Advertising

- Creativity and Individual Performance

- New Media Approaches and Advertising

- Scientific Research Methods in Advertising and Promotion

 

 ADVERTISING AND PUBLICITY MASTER PROGRAM

Program Objectives.

The program aims to train students who are competent in academic literature and the concepts and theories of advertising.

It enables the students to adopt the ethical values and the importance of lifelong learning.

It aims to convey the necessary academic knowledge about the principles of scientific research as well as providing theoretical information about the field of advertising

It enables the students to grasp academic writing rules

It aims to teach the students how to evaluate an academic text and research data.

It is aims to provide the student with the competence in following the national and international literature related to the field.

It aims to integrate the theoretical and practical knowledge

It is aims to teach the student creative thinking and problem solving methods and techniques.

It aims to provide the students high presentation skills.

It aims to provide knowledge about the characteristics of scientific research, and social phenomena and enable the students to be able to design and interpret scientific researches. They are expected to make scientific studies that can light the way of communication, and especially advertising in accordance with the academic writing rules.

It is aims to train qualified students, who consider both local values and global trends, can add value to the sector and the academic field.

Program Courses

- Production in Advertising Agencies

- Advertising Campaigns

- Advertising Research

- Advertising and Society

- Digital Image and Advertising

- Intercultural Advertising

- Social Media and Advertising

- Direct Marketing and Contemporary Advertising

-   Corporate communications

- Brand Management and Advertising

- Consumption Society and Advertising

- Critical Approaches to Advertising and Propaganda

DEPARTMENT OF ADVERTISING AND PUBLICITY NON-THESIS MASTER PROGRAM

Objective of the Program

• It is that that students have knowledge about the basis of advertising, the understanding of advertising in traditional and new media, the basic methods in the planning and evaluation stages of advertising campaigns, integrated marketing communication and its strategic role, and the awareness of the importance of the brand and brand management process, while at the same time gaining the ability to interpret other marketing communication efforts is aimed.
• In line with the examination of current applications in the field, it is aimed to provide students with qualificatiom needed by the sector.
• The program aims to provide students with qualifications that meet not only national but also international standards in the field of advertising.
• It is aimed students be able to problematize a subject related to the field by adhering to ethical principles and to express it as an academic text in line with the academic writing rules as a result of the students having knowledge about the stages and scope of scientific research,
• It is aimed to provide the students with the theoretical and practical infrastructure that can produce creative solutions for the problems encountered in the sector.
• It is aimed to raise qualified students who do not neglect to follow global trends while adopting local values and who can add value to the sector and the academic field.

Courses of the Program

• Integrated Marketing Communications and Advertising
• Consumer Behavior Analysis
• Persuasion in Advertising
• Visual Communication
• Customer relations management
• Propaganda, Advertising and Promotion Application Tools and Techniques
• New Trends in Advertising and Brand Management
• New Media and Advertising
• Advanced Advertising Research
• Political Communication and Advertising

 

ACADEMIC AND SECTORAL CAREER OPPORTUNITIES IN DEPARTMENT OF

ADVERTISING AND PUBLICITY

• Graduates of the Advertising and Publicity department have the chance to work in a wide range of public institutions and many units of the private sector.
• Graduates can have the opportunity to work in many positions to meet the communication needs of the sector, from marketing or brand communication units of institutions to advertising and public relations agencies, media planning companies, non-governmental organizations and political parties.
• Graduates can work as copywriters or art directors in creative teams of advertising agencies; researcher, strategic planning expert or consultant in the strategy unit; customer representative in the customer relations department; producer in the production unit; media planning specialist in media planning companies; social media specialist in digital agencies; In the advertiser side, they can act as a brand manager or corporate communication manager.
• Graduates can offer outsourcing and marketing services to the market in areas such as creative group, strategic planning, market and consumer research, media planning and purchasing, customer relations.
• Graduates can work in any institution with titles such as communications specialist, advertising and public relations officer, corporate communications officer, brand manager, and marketing communication coordinator.
• Graduates have the opportunity to continue their careers as academicians, due to scientific education they receive.

What expect the sector and the academy from graduates?

• Following communication technologies, blending technical and information,
• Strong in written and verbal communication, good command of body language and successful in persuasion by using Turkish in the best way,
• Able to plan the communication process in line with strategic goals, produce creative solutions to the problems encountered, result-oriented,
• Adopting lifelong learning as a principle, believing in the power of knowledge,
• Able to follow current discussions, approaches and practices in the field of advertising
• Having intercultural awareness and speaking at least one foreign language,
• Prone to teamwork, high empathy and solution-oriented,
• Adopting a proactive thinking and working structure,
• Able to apply the techniques of creative thinking,
• Being able to closely follow the media, media professionals, domestic and foreign practices in the field,
• Good command of presentation techniques, able to present a project or application in an interesting way in front of the community and express himself easily,
• Able to use social media well and correctly,
• Having, managerial skills, leadership qualification,
• Being able to closely follow the sector, publications on the sector and scientific studies in the field,
• Able to organize data, interpret the results obtained by analyzing them,
• Having a good command of academic writing rules, capable of preparing an academic text for the problems and discussions in the field,
• Being able to observe people and society well, try to understand and interpret them on a factual level depending on the theoretical education they received,
• Strictly adhering to ethical principles,
• Respecting different views and cultures, adopting local values and following global trends, graduates are the strongest candidates of the academy and the industry.

ACADEMIC STAFF OF DEPARMENT OF ADVERTİSİNG AND PUBLICITY

 

• Dr. Nurhan Babür Tosun
• Dr. K. Nazlım Tüzel Uraltaş
• Prof. Dr. Alparslan Nas
• Prof. Dr. Üyesi Betül Özkaya
• Prof. Dr. Üyesi Sinem Güdüm
• Lecturer Dr. Burçin Ertürk